While I was working on the Hartfield range, worrying if the florals would fit with the rest of the poppy, colourful designs on Gettin’ Hitched Rocks (and if Miranda Priestly would make fun of me), I started playing around with something a bit cheekier and pared back.
I loved the idea of a save the date that didn’t necessarily look like a save the date at first glance. ‘You should totally come’ is funny, cute, and attention-grabbing, and following it up with details that – by the way – it’s a wedding on the back is a squee-worthy surprise.
I loved the big typography spelling out just the important details – and on a bright, colourful background, it holds your attention without being garish. (Erm, I hope!)