‘Florals? For spring? Groundbreaking.’
Meryl Streep’s sarcastic drawl was resounding in my head as I worked on Gettin’ Hitched Rocks’ new ‘Hartfield’ range this past week.
The Devil Wears Prada, 20th Century Fox
Featuring pretty, colourful flower graphics, an elegant font, and a very pink background, it’s a cute, vintage-y design that would suit a DIY wedding in a church hall or a chilled out reception in a garden gazebo.
And I was really worried about it. Was it too cutesy? Was it twee? Would Meryl Streep make dismissive sarcastic comments about me? (A constant fear.)
But, every time I thought it might not fit with the bright, poppy design of our Fandango range or the cheeky, lighthearted tone of our Magment range, every time I thought about leaving it to work on something brighter or cheekier, Mia Charro’s gorgeous flower graphics drew me back in. The vintage, scrawly design is such an irresistibly fun way of doing florals, and I knew I had to make a design with them. While the invites feel vintage they feel like a modern take on vintage; they’re not something your grandma would pick. (Unless your grandma’s really hip. I don’t know your life.)
Turning the save the dates, invitations, and thank you cards landscape really made them stand out, too, and I think the end result is something really special and really different.
Florals, for spring.